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Branding and Collateral Design
Client was taking a 3rd generation family business to the next level of service and product offerings with an antiquated Web presence and outdated marketing materials.
After a full SWOT analysis of the brand and its market position, a strategic roadmap was created for the company and this singular vision was executed across all platforms of internal and external communication. The re-branding included a logo, color palette, collateral materials, staff training, a PR calendar, target marketing programs and Web design.
The new brand identity package motivated both management and the sales team to win new business while impressing existing clients with it’s forward thinking “look and feel”. Arbill implemented the new web design streamlining customer ability to search and order products online which reduced sales costs while boosting sales revenue. New marketing materials cut printing and reproduction costs while attracting attention of the media, the industry and the company’s competitors.