Image Consulting and Business Development
As an established presence in the immigration service field, Client opened a Philadelphia office without doing any type of marketing or awareness. Their expectations were that name alone would provide enough cache for potential clients to leave their current service provider. Philadelphia is a closed business society where itís often who you know not what you know that counts and this made things difficult as the principals of the firm were not known to local decision makers.
Establish the managing partner of the Philadelphia office as not only an expert in the field, but also introduce him into local society as a trusted business partner and fellow Philadelphian.
Target clients were identified by company size and potential immigration needs in the US and globally. DLG developed a strategy to reach key decision makers both directly through established relationships and through networking with influential business people in other fields who could then recommend or introduce the managing partner to others in an effort to get to key decision makers. The managing partner was also introduced into several charitable organizations to become more visible and active in the community. He was steered away from associations with substandard returns on investment; and encouraged to ABM Ė always be marketing Ė both himself and his firmís services, which are superior and more cost effective than the competition. Over a six-month period, more new business and business relationships were developed using DLGís marketing strategies than in the previous two years.